Simple pricing that pays for itself
One disapproved best-seller can cost more in a week than Pro costs in a year. Start free, and try Pro for 14 days before you pay anything.
Plans
Free
See what’s wrong and fix a few products
Free forever, no card needed
- Store health scan and issue list
- Plain-English explanations and Google’s fix actions
- Fix your first 5 products in one click
- 15 assistant questions a day
Pro
For a store that relies on Google Shopping
14-day free trial, then billed monthly
- One-click fixes for every product
- Fixes using your website and Shopify data
- 24/7 monitoring with email alerts
- Assistant with live access to your store
- Bulk editor, fix history and undo
Agency
For agencies and multi-store sellers
Billed monthly, cancel any time
- Everything in Pro
- Monitor up to 25 Merchant Center accounts
- Client-ready health reports
- Higher assistant and page-check limits
- Priority support
Payments are handled by Stripe, so we never see your card details. You can switch plans or cancel from your account at any time.
| Compare plans | Free | Pro | Agency |
|---|---|---|---|
| Store health score and issue list | Yes | Yes | Yes |
| Plain-English explanations | Yes | Yes | Yes |
| Google’s fix actions in the panel | Yes | Yes | Yes |
| One-click product fixes | First 5 products | Unlimited | Unlimited |
| Product page checks a day | 25 | 3,000 | 15,000 |
| AI-drafted titles, descriptions and attributes a day | 10 | 1,500 | 6,000 |
| Assistant questions a day | 15 | 250 | 1,000 |
| Assistant reads your live store data | No | Yes | Yes |
| Shopify connection | No | Yes | Yes |
| Bulk editor | No | Yes | Yes |
| Fix history and undo | Yes | Yes | Yes |
| 24/7 monitoring with email alerts | No | 1 account | 25 accounts |
| Fastest monitoring schedule | No | Every 3 hours | Every hour |
| Printable health reports | No | Yes | Yes |
| Support | Priority email |
Billing questions
How does the free trial work?
Pro is free for 14 days. We ask for a card at checkout so there’s no interruption if you decide to stay, and we email you before the trial ends. Cancel during the trial and you won’t be charged.
Can I cancel at any time?
Yes. Open your account and choose Manage subscription. You keep your plan until the end of the period you’ve paid for, then move to Free. Fixes you’ve already applied stay in place.
What happens to my fixes if I cancel?
Nothing. Fixes live in your own Merchant Center account, in the “Merchant Guard fixes” source. They keep working whether or not you subscribe.
Do you offer refunds?
If something isn’t right, email support@merchant-guard.co.uk within 14 days of a payment and we’ll sort it out. See our terms for details.
Can I get an invoice with my VAT number?
Yes. Add your business details and VAT number in Manage subscription and they’ll appear on every invoice. Past invoices can be downloaded there too.
I manage more than 25 accounts. Can you help?
Yes. Get in touch and we’ll set up a plan that fits.